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IT'S NOT JUST RESEARCHERS WHO NEED A NEW AGENDA
Author(s) -
JONES SANDRA C.
Publication year - 2011
Publication title -
addiction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.424
H-Index - 193
eISSN - 1360-0443
pISSN - 0965-2140
DOI - 10.1111/j.1360-0443.2010.03253.x
Subject(s) - alcohol advertising , harm , government (linguistics) , promotion (chess) , psychological intervention , population , social marketing , advertising , consumption (sociology) , public relations , marketing , environmental health , psychology , business , medicine , political science , poison control , human factors and ergonomics , social psychology , psychiatry , sociology , law , social science , philosophy , politics , linguistics
An extensive review of alcohol policy published in the Lancet concluded that: ‘Making alcohol more expensive and less available, and banning alcohol advertising, are highly cost effective strategies to reduce harm’. Unfortunately, calls to ban or restrict alcohol advertising (such as calls to increase price) have been rejected by governments in most countries. Thus, as Meier states, there is a need to provide evidence of the effects of alcohol advertising on young people in order to encourage the government to take action to reduce, or eliminate, the most harmful forms of alcohol promotion (which may, or may not, be ‘advertising’ per se)