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Smoker sensitivity to retail tobacco displays and quitting: a cohort study
Author(s) -
Germain Daniella,
McCarthy Molly,
Wakefield Melanie
Publication year - 2010
Publication title -
addiction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.424
H-Index - 193
eISSN - 1360-0443
pISSN - 0965-2140
DOI - 10.1111/j.1360-0443.2009.02714.x
Subject(s) - medicine , confidence interval , smoking cessation , odds ratio , prospective cohort study , odds , cohort , cohort study , demography , logistic regression , pathology , sociology
Aims To assess whether sensitivity to point of sale (POS) cigarette displays influences quitting behaviour. Design Prospective cohort study. Setting Victoria, Australia. Participants A total of 222 adult smokers were surveyed at baseline in 2006 and followed‐up 18 months later. Measurements Baseline sensitivity to POS displays, which included the frequency of ‘noticing displays’, ‘impulse purchasing behaviour’ and ‘deciding on brand based on POS displays’; smoking status at follow‐up. Findings At follow‐up, 17.0% were no longer smokers. After adjusting for covariates, compared to those with low POS display sensitivity, smokers who had a medium or high level of sensitivity to POS displays were significantly less likely to have quit at follow‐up [odds ratio (OR) = 0.32, 95% confidence interval (CI) = 0.14–0.74; OR = 0.27, 95% CI = 0.08–0.91, respectively]. Conclusions The presence of cigarette pack displays in stores may make it more difficult for smokers to quit smoking successfully.