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Mediators of a successful web‐based smokeless tobacco cessation program
Author(s) -
Danaher Brian G.,
Smolkowski Keith,
Seeley John R.,
Severson Herbert H.
Publication year - 2008
Publication title -
addiction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.424
H-Index - 193
eISSN - 1360-0443
pISSN - 0965-2140
DOI - 10.1111/j.1360-0443.2008.02295.x
Subject(s) - smokeless tobacco , intervention (counseling) , medicine , abstinence , mediation , self efficacy , randomized controlled trial , quitline , smoking cessation , clinical psychology , psychology , environmental health , psychiatry , tobacco use , population , social psychology , surgery , political science , law , pathology
Aim To examine self‐efficacy and program exposure as possible mediators observed treatment effects for a web‐based tobacco cessation intervention. Design The ChewFree trial used a two‐arm design to compare tobacco abstinence at both the 3‐ and 6‐month follow‐up for participants randomized to either an enhanced intervention condition or a basic information‐only control condition. Setting Internet in US and Canada. Participants Our secondary analyses focused upon 402 participants who visited the web‐based program at least once, whose baseline self‐efficacy rating showed room for improvement, who reported that they were still using tobacco at the 6‐week assessment, and for whom both 3‐ and 6‐month follow‐up data were available. Intervention An enhanced web‐based behavioral smokeless tobacco cessation intervention delivered program content using text, interactive activities, testimonial videos and an ask‐an‐expert forum and a peer forum. The basic control condition delivered tobacco cessation content using static text only. Measurements Change in self‐efficacy and program exposure from baseline to 6 weeks were tested as simple and multiple mediators on the effect of treatment condition on point‐prevalence tobacco abstinence measured at 3‐ and 6‐month follow‐up. Findings While both participant self‐efficacy and program exposure satisfied the requirements for simple mediation, only self‐efficacy emerged as a mediator when we used the more robust test of multiple mediation. Conclusions Results confirm the importance of self‐efficacy change as a probable underlying mechanism in a successful web‐based behavioral intervention. While program exposure was found to be a simple mediator of tobacco abstinence, it failed to emerge as a mediator when tested with self‐efficacy change in a multiple mediator test suggesting that self‐efficacy and program exposure share a complex, possibly reciprocal relationship with the tobacco abstinence outcome. Our results underscore the utility of searching for mediators in research on web‐based interventions.