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Government Policy, Advertizing and Tobacco Consumption in the U.K. A critical review of the literature
Author(s) -
GODFREY CHRISTINE
Publication year - 1986
Publication title -
british journal of addiction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.424
H-Index - 193
eISSN - 1360-0443
pISSN - 0952-0481
DOI - 10.1111/j.1360-0443.1986.tb00340.x
Subject(s) - consumption (sociology) , government (linguistics) , public policy , relevance (law) , order (exchange) , empirical research , political science , business , welfare economics , public economics , advertising , economics , sociology , social science , law , linguistics , philosophy , finance , epistemology
Summary There has been a considerable debate about the need for stronger policies to restrict the advertizing of tobacco in the U.K. Medical bodies have argued for a complete ban but this has been opposed by tobacco companies and the Advertizing Association on the grounds that advertizing does not raise the level of tobacco consumption but instead only affects brand shares. Empirical studies have been cited by the two opposing sides in support of their positions. In this paper, some of these empirical studies are critically reviewed in order to throw some light on their limitations and the reasons for differences in results. The relevance of these studies in predicting the full consequences of an advertizing ban and other more general issues relating to the Government's policy on advertizing tobacco are also considered. Finally, some alternative advertizing policies available to the Government, and their relationship to an overall policy on tobacco consumption, are discussed.