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The Moderating Influence: A Review of Trade‐Sponsored Alcohol Education Programmes
Author(s) -
Grant Marcus
Publication year - 1984
Publication title -
british journal of addiction
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.424
H-Index - 193
eISSN - 1360-0443
pISSN - 0952-0481
DOI - 10.1111/j.1360-0443.1984.tb03868.x
Subject(s) - moderation , alcohol education , scarcity , alcohol industry , alcohol consumption , alcohol , psychology , consumption (sociology) , political science , environmental health , economic growth , business , public relations , social psychology , medical education , medicine , sociology , advertising , economics , social science , biochemistry , chemistry , microeconomics
Summary This paper reviews the aims, target audience and content of alcohol education programmes sponsored by trade associations from the beverage alcohol industry. The predominance of programmes promoting the concept of moderation directed towards young people emerges as the most striking single trend. Whilst the relative scarcity of objective evaluations of the effectiveness of alcohol education is lamentable, the author points to the possibility of establishing useful dialogue between health educators and the beverage alcohol industry over the issue of the limits of moderate consumption.