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Culture, gender, and identity in cross‐cultural personals and matrimonials
Author(s) -
Pandey Anita
Publication year - 2004
Publication title -
world englishes
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.6
H-Index - 49
eISSN - 1467-971X
pISSN - 0883-2919
DOI - 10.1111/j.0883-2919.2004.00366.x
Subject(s) - world englishes , hybridity , context (archaeology) , identity (music) , linguistics , cultural identity , sociology , psychology , aesthetics , anthropology , history , social science , art , philosophy , negotiation , archaeology
This paper demonstrates how different Englishes are employed in Indian matrimonials versus US personals ads. In addition to demonstrating how a knowledge of world Englishes is pertinent to interpretation of the advertisements in question, the study reported here illustrates how, on a functional‐semantic level, the two categories of ads are not as different as they may appear to be. The cultural hybridity evident in several matrimonials is also examined, and the saliency of context discussed, as the Englishes in question are not always variable on the surface.