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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
Author(s) -
Miller Joseph C.
Publication year - 2005
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.0737-6782.2005.125_3.x
Subject(s) - miller , citation , product (mathematics) , state (computer science) , marketing , sociology , advertising , computer science , library science , business , mathematics , ecology , geometry , algorithm , biology