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Marketing Meets Design: Core Necessities for Successful New Product Development
Author(s) -
Lawrence Peter,
McAllister Leigh
Publication year - 2005
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.0737-6782.2005.00107.x
Subject(s) - new product development , product (mathematics) , core product , marketing , core (optical fiber) , citation , product design , sociology , computer science , management , library science , business , economics , mathematics , telecommunications , geometry