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PRACTITIONER NOTE: A Response to Pullman et al.'s (2002) Comparison of Quality Function Deployment versus Conjoint Analysis
Author(s) -
Katz Gerald M.
Publication year - 2004
Publication title -
journal of product innovation management
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.646
H-Index - 144
eISSN - 1540-5885
pISSN - 0737-6782
DOI - 10.1111/j.0737-6782.2004.00054.x
Subject(s) - conjoint analysis , product (mathematics) , function (biology) , quality (philosophy) , phone , market share , computer science , marketing , sociology , management , advertising , library science , business , mathematics , economics , philosophy , statistics , evolutionary biology , preference , biology , linguistics , geometry , epistemology