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Gendered Discourse about Family Business
Author(s) -
Danes Sharon M.,
Haberman Heather R.,
McTavish Donald
Publication year - 2005
Publication title -
family relations
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.772
H-Index - 87
eISSN - 1741-3729
pISSN - 0197-6664
DOI - 10.1111/j.0197-6664.2005.00010.x
Subject(s) - style (visual arts) , family business , discourse analysis , psychology , preference , social psychology , linguistics , sociology , marketing , business , philosophy , archaeology , economics , history , microeconomics
Language patterns of family business owners were explored by identifying discourse styles and emphasized ideas in four presenting contexts: business, family, intersection of family and business, and business success. The content analysis supports the existence of a general discourse style within family businesses and of similarities and differences between men and women in emphasized ideas as they frame their family businesses. The emotional discourse style (words of personal involvement, concern, and preference) was prominent across contexts for both genders, and there was a distinct absence of analytical language. Women had a higher emotional discourse style score for managing the business than did men, and balanced their emotional language with the practicality of planning tasks and creating efficiencies.