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After the Unethical Ad: A Comparison of Advertiser Response Strategies
Author(s) -
DEAN DWANE HAL
Publication year - 2005
Publication title -
business and society review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.524
H-Index - 21
eISSN - 1467-8594
pISSN - 0045-3609
DOI - 10.1111/j.0045-3609.2005.00024.x
Subject(s) - citation , library science , computer science , sociology
© 2005 Center for Business Ethics at Bentley College. Published by Blackwell Publishing, 350 Main Street, Malden, MA 02148, USA, and 9600 Garsington Road, Oxford OX4 2DQ, UK. Blackwell Publishing, Ltd. Oxford, UK ASR usiness and Society Review 0045-3609 © 2005 Ce ter f r Busin ss Ethics at Bentley College 110 4 rigi al Article U INESS and SOCIETY R VIEW DWA HAL DEAN After the Unethical Ad: A Comparison of Advertiser Response Strategies