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“Slice‐of‐Life”: A Persuasive Mini Drama in Japanese Television Advertising
Author(s) -
Maynard Michael L.
Publication year - 1997
Publication title -
the journal of popular culture
Language(s) - Uncategorized
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/j.0022-3840.1997.00131.x
Subject(s) - drama , advertising , television advertising , art , literature , psychology , business