Premium
Tradition and Innovation: Proverbs in Advertising
Author(s) -
Mieder Barbara,
Mieder Wolfgang
Publication year - 1977
Publication title -
the journal of popular culture
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.238
H-Index - 24
eISSN - 1540-5931
pISSN - 0022-3840
DOI - 10.1111/j.0022-3840.1977.00308.x
Subject(s) - german , citation , history , classics , library science , sociology , art history , computer science , archaeology