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Music CD Purchase Decisions
Author(s) -
North Adrian C.,
Oishi Atsuko
Publication year - 2006
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.0021-9029.2006.00142.x
Subject(s) - friendship , psychology , purchasing , product (mathematics) , social psychology , consumption (sociology) , marketing , advertising , business , sociology , social science , geometry , mathematics
The increasing ease and frequency of digital music piracy and the global nature of the music industry make it important to understand why consumers in different national markets purchase music CDs. Study 1 identified 5 factors underlying CD purchasing, noting these differences between British and Japanese participants. Study 2 investigated relationships between these 5 factors and individual‐difference variables. Compliance was unrelated to scores on the Friendship factor. Experience seeking and scores on the Re‐Experience the Music factor were correlated negatively. Scores on the Friendship factor and innovativeness were unrelated, although innovativeness and scores on the Need to Control and Be Involved With Music factor were positively associated with product, purchase decision, and consumption involvements. Implications for marketing and future research are discussed.