Sensitising Concept, Themata and Shareness: A Dialogical Perspective of Social Representations

This article aims at clarifying some critical, yet under‐explored, conceptual issues of social representations from a dialogical perspective. The article recasts the notion of social representations as a sensitising, rather than a definitive, concept, based on the distinction between dialogical and monological epistemologies. It is argued that the introduction of the concept of themata into the theory suggests the dialogical interdependence between common thinking and social morphology, between the genesis and structure of social representations, and between implicit underlying themata and their pragmatic manifestations in structuring social representations. At the same time, the concept of themata implies that a social representation may be, at one and the same time, shared and communicated in hegemonic, emancipated and polemical ways in a complementary manner. These three ways of “sharing” are dialogically interrelated to each other.