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Commodity Cultures: The Traffic in Things
Author(s) -
Jackson Peter
Publication year - 1999
Publication title -
transactions of the institute of british geographers
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.196
H-Index - 107
eISSN - 1475-5661
pISSN - 0020-2754
DOI - 10.1111/j.0020-2754.1999.00095.x
Subject(s) - commodification , commodity , sociology , creolization , globalization , variety (cybernetics) , diversity (politics) , cultural globalization , environmental ethics , social science , economic geography , media studies , political economy , anthropology , economy , political science , economics , law , market economy , philosophy , artificial intelligence , computer science
Focusing on the commodification of various forms of cultural difference, this paper reviews recent work within the ‘globalization’ and ‘creolization’ paradigms, outlining an agenda for future research. Rather than condemning commodification as an unwarranted threat to the ‘authenticity’ of local cultures, the paper argues for a more complex understanding of people's relationship with the world of goods. Using a variety of examples, it is argued that the ‘traffic in things’ is associated with a wide range of meanings and a diversity of responses. Informed by recent debates in anthropology and material culture studies, it is suggested that geographical metaphors (such as distance and displacement) provide a more productive way of engaging with contemporary commodity cultures than do visual metaphors (such as unveiling or unmasking). Other means of transcending the distinction between cultural and economic geographies are also discussed.