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Allocating revenues in a Smart TV ecosystem
Author(s) -
LopezNavarrete Francisco,
SanchezSoriano Joaquin,
Bonastre Oscar M.
Publication year - 2019
Publication title -
international transactions in operational research
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.032
H-Index - 52
eISSN - 1475-3995
pISSN - 0969-6016
DOI - 10.1111/itor.12636
Subject(s) - revenue , core (optical fiber) , shapley value , the internet , computer science , service (business) , business , simple (philosophy) , revenue model , service provider , operations research , microeconomics , game theory , environmental economics , telecommunications , marketing , economics , world wide web , finance , mathematics , philosophy , epistemology
This paper deals with the problem of allocating the revenues generated by subscription fees, advertising, and pay‐per‐view in a Smart TV (STV) ecosystem between the provider of the Internet TV service and the content producers. The goal is to obtain a suitable mechanism for the allocation of the revenues such that all stakeholders agree with it. For this purpose, we define cooperative STV games that reflect the revenue generated by the STV system. We characterize the core of these games and obtain simple formulas for their Shapley and Tijs values, which we prove belonging to the core.