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International Business and National Culture: A Literature Review and Research Agenda
Author(s) -
LópezDuarte Cristina,
VidalSuárez Marta M.,
GonzálezDíaz Belén
Publication year - 2016
Publication title -
international journal of management reviews
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 4.475
H-Index - 107
eISSN - 1468-2370
pISSN - 1460-8545
DOI - 10.1111/ijmr.12070
Subject(s) - internationalization , field (mathematics) , order (exchange) , international business , thematic analysis , sociology , public relations , political science , business , social science , qualitative research , mathematics , finance , international trade , pure mathematics , law
This literature review analyzes leading international business and management journals from 2000 to 2012 in order to explore the role of national culture in international business research. Through the analysis of the 265 selected articles, the study thematically maps the field and identifies research challenges and opportunities. It reflects on avenues for future research related to both thematic and methodological issues, among them: research focused on the impact of the home/host national culture on internationalization processes (as existing literature mainly focuses on cultural distance); the role to be played by new theoretical frameworks; and the need to consider cultural positions and cultural friction rather than traditional cultural distance when analyzing internationalization decisions.