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Intrinsic motivators of collaborative consumption: A study of accommodation rental services
Author(s) -
Tunçel Niray,
Özkan Tektaş Öznur
Publication year - 2020
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/ijcs.12598
Subject(s) - openness to experience , mediation , sharing economy , structural equation modeling , cosmopolitanism , consumption (sociology) , psychology , social psychology , empirical research , accommodation , renting , marketing , business , sociology , political science , computer science , mathematics , social science , statistics , machine learning , neuroscience , politics , law
The paper examines the mediation effects of perceived risk and cosmopolitanism on the link between openness to experience and intention to participate in the peer‐based collaborative consumption (CC) platform using Construal Level Theory. The study presents empirical research based on a data set collected from 390 consumers and uses the Partial Least Square Structural Equation Modelling method to test the hypotheses. The results demonstrate the mediation effect of cosmopolitanism and perceived risk on the link between openness to experience and intention to participate in CC. This study contributes to the consumer behaviour literature by providing a more comprehensive approach to CC participation focusing on direct and mediating effects of intrinsic motivators of consumers in emerging markets, which has been overlooked in previous research.