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The impact of anti‐consumption on consumer well‐being
Author(s) -
Oral Cansu,
Thurner JoyYana
Publication year - 2019
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/ijcs.12508
Subject(s) - consumption (sociology) , phenomenon , scale (ratio) , consumer behaviour , symbol (formal) , consumer spending , economics , conceptual framework , business , marketing , sociology , computer science , social science , physics , quantum mechanics , recession , keynesian economics , programming language
Abstract Although consumption is a symbol of an individual's socio‐economic status, an increasing number of individuals voluntarily prefer to consume less. This phenomenon is called anti‐consumption and it mainly occurs in developed countries where consumption levels have reached excessive amounts. One of the main aims of individuals following an anti‐consumption lifestyle is to increase their own well‐being. However, researchers have yet to investigate whether anti‐consumption, indeed, leads to greater positive consumer well‐being. Hence, through this paper this gap in research is addressed by first deriving a conceptual framework and hypotheses, followed by developing an anti‐consumption scale, and then by testing the impact of anti‐consumption on consumer well‐being. The insights of our analysis highlight the implications for both academia and consumers.