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Comparison of fruit and vegetable consumption among N ative and non‐ N ative A merican populations in rural communities
Author(s) -
Cho Soo Hyun,
Chang KuoLiang,
Yeo Jeonghee,
Wounded Head Lorna,
Zastrow Marjorie,
Zdorovtsov Christina,
Skjonsberg Larissa,
Stluka Suzanne
Publication year - 2015
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/ijcs.12153
Subject(s) - consumption (sociology) , supplemental nutrition assistance program , medicine , psychology , environmental health , agriculture , biology , food insecurity , food security , sociology , social science , ecology
Fruit and vegetable consumption of N ative A mericans was compared with that of non‐ N ative A mericans and determinants of fruit and vegetable intake for both populations were found based upon the T heory of P lanned B ehavior. A one‐time survey was conducted as part of a larger research project funded by the S outh D akota D epartment of H ealth. The survey was administered in local grocery stores and supermarkets in six S outh D akota communities, including two located on N ative A merican reservations. Of the 1000 distributed surveys, 499 were returned with 230 being usable, resulting in a response rate of 49.9%. W ilcoxon signed‐rank test and two regression models were tested using SAS 9.2 software. Dependent variables were fruit and vegetable intake. Attitudes towards health, fruit and vegetable consumption, perceived difficulty, subjective norm and intention were also measured. Community size, family income, employment status and participation in food assistance programmes [Supplemental Nutrition Assistance Program or Women, Infants, and Children ( SNAP or WIC )] were socio‐demographic control variables. Overall, N ative A merican participants consumed more fruit and vegetables at home and had a more positive attitude towards healthy diets than non‐ N ative A merican participants. SNAP or WIC participation, family health, exercise, intention to live healthier than parents, buying healthy food, and fruit and vegetable consumption when eating out were positively associated with fruit and vegetable consumption among N ative A mericans, while participation in the SNAP or WIC programme had a negative influence on consumption among non‐ N ative A merican participants. Family health, exercise, buying healthy food, fruit and vegetable when eating out, and intention to buy healthy food were positively associated with fruit and vegetable consumption among the non‐ N ative A merican population. T heory of P lanned B ehavior variables (e.g. attitude towards healthy food) significantly contributed to the model explaining fruit and vegetable consumption. The fact that SNAP and WIC participation had an opposite influence on the two populations warrants further research.