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Why households buy bottled water: a survey of household perceptions in the P hilippines
Author(s) -
Francisco Jamil Paolo S.
Publication year - 2014
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/ijcs.12069
Subject(s) - bottled water , household income , probit model , tap water , business , probit , ordered probit , water quality , perception , quality (philosophy) , government (linguistics) , socioeconomics , agricultural economics , geography , economics , psychology , environmental science , environmental engineering , ecology , philosophy , linguistics , archaeology , epistemology , neuroscience , econometrics , biology
Abstract This study investigates the determinants of household buying decisions to purchase bottled water or purified water from refilling stations among households in M etro C ebu, P hilippines. A survey of 360 households was conducted to obtain data on household sources of drinking water, household bottled water buying behaviour and perceptions of water quality. A binary probit model was used to examine the effects of socio‐economic and perception‐based variables on the likelihood that a household regularly bought bottled or purified water. Results show that households that perceived their primary source of water, whether from the tap or from other sources, to be unsafe were more likely to buy bottled or purified water. Education of household heads, the presence of children ages 0–5 years, household size and price were also found to have significant effects. Income, however, was not found to have influenced the decision to buy. Having piped access to the local water district and knowledge of government assurances about water safety were also not found to have a significant impact.