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J apanese cuisine in P oland: attitudes and behaviour among P olish consumers
Author(s) -
CzarnieckaSkubina Ewa,
Nowak Dorota
Publication year - 2014
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/ijcs.12064
Subject(s) - advertising , popularity , taste , marketing , business , psychology , food science , social psychology , chemistry
In P oland, in recent years, the number of J apanese cuisine restaurants is still increasing. The aim of this article was to estimate the popularity of J apanese cuisine in P oland and to examine attitudes of P olish consumers towards it. The reasons why this cuisine is chosen by consumers are also studied. The scope of this work includes two anonymous questionnaires. The first study was conducted in W arsaw among 527 random respondents to estimate the level of familiarity with J apanese dishes. The second one was conducted among 115 consumers of a particular J apanese restaurant in W arsaw. Research of the target group was aimed at the characteristics of J apanese dishes consumers. On the basis of the results, it was found that random respondents have relatively little knowledge of J apanese dishes. However, a large percentage of them declared interest in J apanese culture and traditions and was inclined to taste the dishes of this region. J apanese restaurants are mainly popular among young people who follow current culinary trends and fashions and also care about their diet. High prices limit the customer group to well‐off people. P olish consumers visiting J apanese restaurants are usually persons between 31 and 40 years old, with higher education, live in the big cities, as well as with very good or good financial situation. Regular restaurant goers eat out quite often: once a week (38%) or at least once a month (27%). The restaurant studied is mainly visited by people familiar with J apanese cuisine. Sushi is the most popular of the dishes offered.