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Immigration and C hinese food preferences in the G reater T oronto A rea
Author(s) -
Adekunle Bamidele,
Filson Glen,
Sethuratnam Sridharan
Publication year - 2013
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/ijcs.12051
Subject(s) - acculturation , ethnic group , immigration , consumption (sociology) , convenience food , food science , business , sustainability , agricultural economics , agricultural science , marketing , geography , economics , chemistry , sociology , environmental science , biology , social science , archaeology , ecology , anthropology
Abstract This paper presents important socio‐economic characteristics of C hinese C anadians in the G reater T oronto A rea ( GTA ) and the impact of these characteristics and acculturation on their expenditure on and consumption of ethnic vegetables. These consumers purchase ethnic vegetables based on attributes such as quality, traceable production, versatility and language. The factors that predict expenditure on ethnic vegetables among C hinese C anadians are as follows: the percentage spent on food out of total monthly income, years spent in C anada and acculturation. The estimated demand per month for C hinese ethnic vegetables in the GTA is $ CAD 21 million. Meeting this demand with ever more locally produced vegetables will reduce ‘food miles’, enhance niche market production and facilitate greater agricultural sustainability in O ntario.