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Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance
Author(s) -
Kang Jiyun,
Liu Chuanlan,
Kim SangHoon
Publication year - 2013
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/ijcs.12013
Subject(s) - clothing , consumption (sociology) , structural equation modeling , relevance (law) , marketing , perception , sustainable consumption , product (mathematics) , theory of planned behavior , business , sustainability , sustainable products , consumer behaviour , affect (linguistics) , advertising , psychology , control (management) , economics , sociology , political science , ecology , social science , law , biology , statistics , geometry , mathematics , management , communication , neuroscience
Abstract The purpose of this study is to develop a comprehensive understanding of young consumers' attitudes, perceptions and behavioural intentions towards the consumption of environmentally sustainable textile and apparel products. A total of 701 responses were collected from students attending large universities in the US , S outh K orea and C hina. An extended model of planned behaviour was developed and tested based on structural equation modeling approach. The results indicate that consumers' product knowledge, perceived consumer effectiveness and perceived personal relevance significantly affect young consumers' attitudes, subjective norms and perceived behavioural control, thereby affecting purchase intentions for environmentally sustainable textiles and apparel. The research findings will benefit both environmental and economic enhancement efforts among policymakers, educators and industry professionals, enabling them to formulate strategies to ensure better communication with consumers to promote desirable consumption behaviour.