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Development of a green consumer behaviour model
Author(s) -
Paço Arminda,
Alves Helena,
Shiel Chris,
Filho Walter Leal
Publication year - 2013
Publication title -
international journal of consumer studies
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.775
H-Index - 71
eISSN - 1470-6431
pISSN - 1470-6423
DOI - 10.1111/ijcs.12009
Subject(s) - generativity , structural equation modeling , construct (python library) , sample (material) , psychology , set (abstract data type) , test (biology) , social psychology , perception , marketing , business , ecology , mathematics , computer science , statistics , chemistry , chromatography , neuroscience , biology , programming language
Research on the background of green behaviour has indicated that the relationship between its antecedents and behavioural consequences is complex and constitutes a challenge for both academics and marketers. Thus, this study aims to explore the link between environmental values, attitudes and behaviours, as well as to develop and test a model that could be valid and applicable to a set of consumers living in different countries. The research examines the perceptions of a sample of 1175 consumers from E ngland, G ermany, P ortugal and S pain. A model was developed to test the relationships between concepts such as man–nature orientation, generativity, environmental concern, conserving behaviour and environmentally friendly buying behaviour. Structural equation modelling was performed to assess the significance of those linkages. The results obtained confirm the relationship between attitudes and behaviours as the construct conserving behaviour appears to influence buying behaviour, and suggests some measures which may be implemented in simultaneously testing education concepts across audiences in different countries.