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Domain loss theory revisited: From multinational corporations to multicorporate nations
Author(s) -
Sanden Guro R.
Publication year - 2020
Publication title -
international journal of applied linguistics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.712
H-Index - 39
eISSN - 1473-4192
pISSN - 0802-6106
DOI - 10.1111/ijal.12309
Subject(s) - multinational corporation , language planning , workforce , agency (philosophy) , business , macro , diversity (politics) , public relations , political science , sociology , linguistics , social science , law , finance , pedagogy , computer science , philosophy , programming language
This paper examines how multinational corporations (MNCs) act as language managers when handling linguistic diversity in the workforce, for example through corporate language policies. Cooper's status, corpus and acquisition planning framework is applied to two case companies headquartered in Scandinavia, and the findings show that the MNCs' language policy and planning (LPP) activities go beyond the boundaries of the organisations, and interfere with the LPP activities of their home countries. The paper concludes that the language planning activities of MNCs may be even more important and impactful than those of the nation‐state. The term “multicorporate nations” is used to denote a shift in language management agency; a shift where the corporate level represents the new macro level and the national level the new meso level.