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PRICE, PRODUCT QUALITY, AND EXPORTER DYNAMICS: EVIDENCE FROM CHINA
Author(s) -
Rodrigue Joel,
Tan Yong
Publication year - 2019
Publication title -
international economic review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.658
H-Index - 86
eISSN - 1468-2354
pISSN - 0020-6598
DOI - 10.1111/iere.12410
Subject(s) - quality (philosophy) , product (mathematics) , incentive , economics , china , monetary economics , microeconomics , industrial organization , commerce , business , philosophy , geometry , mathematics , epistemology , political science , law
This article develops a model of heterogeneous firms that endogenously choose prices and product quality to build demand in export markets. New exporters optimally charge relatively low prices and produce low‐quality goods upon entry. Product quality, prices, and sales increase as demand grows. We structurally estimate model parameters using Chinese customs data. The estimated incentive to build future demand reduces average export prices by 0.7% and increases export sales by 4% upon entry. Endogenous demand accumulation causes estimated export prices, product quality, and sales to grow by 2.2%, 12%, and 79%, respectively, over the following five years.