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PRICE DYNAMICS WITH CUSTOMER MARKETS
Author(s) -
Paciello Luigi,
Pozzi Andrea,
Trachter Nicholas
Publication year - 2019
Publication title -
international economic review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 2.658
H-Index - 86
eISSN - 1468-2354
pISSN - 0020-6598
DOI - 10.1111/iere.12358
Subject(s) - microdata (statistics) , margin (machine learning) , economics , microeconomics , price setting , productivity , industrial organization , macroeconomics , machine learning , sociology , computer science , census , population , demography
Using microdata from a U.S. retailer we document that customer turnover responds to pricing. We study the optimal price setting of a firm when its demand has an extensive margin that is elastic to price due to customers' opportunity to search for an alternative supplier. The price pass‐through of idiosyncratic productivity shocks is incomplete, with the most productive firms passing through more. Firm demand is more persistent than price. Higher demand is associated with lower markups due to higher search intensity, despite flexible prices. We find empirical support for these predictions in microdata from the retail industry.