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Global Advertising Histories: an Australian Perspective
Author(s) -
Dickenson Jackie
Publication year - 2014
Publication title -
history compass
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.121
H-Index - 1
ISSN - 1478-0542
DOI - 10.1111/hic3.12151
Subject(s) - scope (computer science) , historiography , perspective (graphical) , advertising , advertising research , key (lock) , political science , engineering , business , computer science , law , artificial intelligence , programming language , computer security
Abstract This article surveys the historiography of the global advertising industry, identifying the key challenges and debates raised by American and British scholars, and then discusses two important questions for historians of Australian advertising. First, if advertising is a globalised and ‘Americanised’ industry, exactly how Australian is the Australian advertising industry? Second, can we understand how advertising works by analysing advertisements, or are new forms of analysis required? The article introduces a fresh analytical approach that seeks to answer these questions before discussing the scope, methodology and preliminary findings of a historical study of the Australian advertising industry that is currently utilising this approach.