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Impact of social media use on student satisfaction in Higher Education
Author(s) -
Rahman Shahedur,
Ramakrishnan Thiagarajan,
Ngamassi Louis
Publication year - 2020
Publication title -
higher education quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.976
H-Index - 42
eISSN - 1468-2273
pISSN - 0951-5224
DOI - 10.1111/hequ.12228
Subject(s) - social media , perception , psychology , higher education , structural equation modeling , social psychology , social influence , medical education , political science , computer science , medicine , machine learning , neuroscience , law
Social media has transformed the communication landscape for institutions of Higher Education by providing improved teaching and learning experience. However, very little is known as to whether the use of social media by Higher Education students improves their satisfaction. Grounded in social media, risk and technology acceptance literature, this paper examines Higher Education students' perceptions of social media use (SMU) and the impact of SMU on their satisfaction. Data collected from the students were analysed using Structural Equation Modelling. The study finds that: (1) perceived usefulness of social media has positive effect on the use of social media in student learning; (2) perceived risk of using social media discourages the use of the tool, and (3) SMU has positive effect on student satisfaction. The study further discusses the theoretical and practical implications of these findings.