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Chinese Postgraduate Choices When Considering a UK Business and Management Programme
Author(s) -
Manns Yihan,
Swift Jonathan
Publication year - 2016
Publication title -
higher education quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.976
H-Index - 42
eISSN - 1468-2273
pISSN - 0951-5224
DOI - 10.1111/hequ.12080
Subject(s) - survey research , survey instrument , psychology , sociology , medical education , management , marketing , business , business administration , economics , medicine
Abstract This research investigated C hinese students' decision making processes for enrolling on a postgraduate taught business and management programme in a UK university, based on structured interviews, followed by a survey of just over 450 respondents. The validity and reliability of the research instrument were assessed prior to issuing the survey. Convenience sampling was used to collect questionnaires from C hinese students in seven universities in the N orthwest of the UK , and the findings were analysed using frequency and factor analysis. The research shows that C hinese students chose a country first, a programme ( B usiness & M anagement) second, a university third, and a city last; the four choices are determined by 14 factors comprising 42 variables. This study has managerial implications for UK universities' policy makers, managers and practitioners to promote their programmes in C hina.