Chinese Postgraduate Choices When Considering a UK Business and Management Programme

This research investigated C hinese students' decision making processes for enrolling on a postgraduate taught business and management programme in a UK university, based on structured interviews, followed by a survey of just over 450 respondents. The validity and reliability of the research instrument were assessed prior to issuing the survey. Convenience sampling was used to collect questionnaires from C hinese students in seven universities in the N orthwest of the UK , and the findings were analysed using frequency and factor analysis. The research shows that C hinese students chose a country first, a programme ( B usiness & M anagement) second, a university third, and a city last; the four choices are determined by 14 factors comprising 42 variables. This study has managerial implications for UK universities' policy makers, managers and practitioners to promote their programmes in C hina.