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Alterethnography: Reading and writing otherness in organizations
Author(s) -
Ericsson Daniel,
Kostera Monika
Publication year - 2020
Publication title -
gender, work and organization
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 1.159
H-Index - 73
eISSN - 1468-0432
pISSN - 0968-6673
DOI - 10.1111/gwao.12503
Subject(s) - reading (process) , ethnography , postmodernism , sociology , creativity , odds , id, ego and super ego , epistemology , aesthetics , psychology , linguistics , psychoanalysis , anthropology , social psychology , philosophy , computer science , logistic regression , machine learning
Inspired by the alternative ethnographic tradition, the aim of this article is to contribute with an approach to organizational ethnography informed by the radical imperative to encounter and understand the Other in his/her complex otherness and difference. The approach is conceptualized in terms of alterethnography and it is outlined as a way of doing research/writing for change at odds with dominant patriarchal scientific writing orders. Illustrated by a study of creativity, written in the form of an academic postmodern detective novel fiction, alterethnography is envisioned as uncontained and disruptive, unpatriarchal and disconformist: it is an approach that transgresses the boundaries of the ego, striving to embrace otherness as togetherness.