R e‐ W riting Corporate E nvironmentalism: E cofeminism, Corporeality and the Language of Feeling

For ecofeminism, the rationalist and instrumentalist responses of most corporations to multiple ecological crises are characteristic of a ‘logic of patriarchy’ based on interrelated and cross‐cutting dualisms that support the subordination of nature and other oppressed groups. Dualisms such as culture/nature, reason/body justify corporate denial or appropriation of the feminine, the maternal and nature. Combining ecofeminist philosophy and the work of H elene C ixous, the paper suggests that a subversive approach utilizing embodied, poetic writing could begin to move corporations, and those who work with and in them, to value feeling and organic embeddedness and encourage a more ecocentric engagement with the world.