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NBA sweet spots: Distance‐based impacts on establishment‐level sales
Author(s) -
Stitzel Brandli,
Rogers Cynthia L.
Publication year - 2019
Publication title -
growth and change
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.657
H-Index - 55
eISSN - 1468-2257
pISSN - 0017-4815
DOI - 10.1111/grow.12262
Subject(s) - basketball , relocation , thunder , franchise , marketing , advertising , business , entertainment , space (punctuation) , product (mathematics) , miami , agricultural economics , geography , economics , computer science , mathematics , art , geometry , archaeology , meteorology , visual arts , programming language , operating system , environmental science , soil science
This paper examines distance‐based effects of the introduction of a National Basketball Association (NBA) team on establishment‐level sales. Using a unique micro dataset with precise geographic location information and industry detail, we apply spatio‐temporal estimation strategies following Harger et al. and Ahlfeldt and Kavetsos. We build on the literature by focusing on sales activity, a broad measure of economic activity, for industries related to the NBA‐product. Our application considers the relocation of the NBA’s Seattle franchise (Supersonics) to Oklahoma City (Thunder). The results reveal spatially differentiated impacts that would be obscured using data aggregated over space or industry. Specifically, food establishments exhibit increased sales and entertainment establishments exhibit decreased sales relative to establishments in the outer most ring of the study area.