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Making knowledge legitimate: transnational advocacy networks' campaigns against tobacco, infant formula and pharmaceuticals
Author(s) -
ANDIA TATIANA,
CHOREV NITSAN
Publication year - 2017
Publication title -
global networks
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.685
H-Index - 65
eISSN - 1471-0374
pISSN - 1470-2266
DOI - 10.1111/glob.12156
Subject(s) - legitimacy , multinational corporation , public relations , treaty , political science , prestige , tobacco industry , business , law , politics , philosophy , linguistics
In this article, we examine three different cases in which health activists lobbied the World Health Organization and its member states to regulate the marketing practices of multinational companies. The campaign against tobacco manufacturers resulted in a binding treaty; the campaign against manufacturers of infant formula resulted in a non‐binding code of conduct; and the campaign against pharmaceutical manufacturers failed. We show that existing arguments regarding the success of global social movements and transnational advocacy networks fail to explain the divergent outcomes in these three cases. Instead, we argue that the effectiveness of global advocacy in these cases depended on the level of perceived legitimacy of the knowledge supporting the advocates' claims and on the prestige of the experts participating in the campaigns.