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Age Differences in the Effects of Frugality and Materialism on Subjective Well‐Being in Korea
Author(s) -
Sung YoungAe
Publication year - 2017
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1111/fcsr.12246
Subject(s) - frugality , materialism , consumption (sociology) , limiting , social psychology , psychology , economics , advertising , sociology , social science , business , political science , engineering , philosophy , mechanical engineering , epistemology , law
Economic downturns and environmental concerns have aroused consumer educators’ interests in limiting excessive consumption. Frugality and materialism are consumer values associated with excessive consumption. Consumer education focusing on those values will be more persuasive if it helps to increase consumers’ well‐being. From this perspective, this study examined the effects of frugality and materialism on consumers’ subjective well‐being and assumed that those effects differ according to consumers’ ages. Using regression analysis with data collected from 719 individuals in Korea, it was found that frugality positively affected consumers’ well‐being while materialism negatively affected it, and the relative effects of frugality and materialism differed among age groups.