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Consumer Differences in the United States and India on Wearable Trackers
Author(s) -
Koo Sumin Helen
Publication year - 2017
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1111/fcsr.12230
Subject(s) - wearable computer , activity tracker , residence , wearable technology , marital status , psychology , perception , test (biology) , variance (accounting) , regression analysis , bittorrent tracker , applied psychology , social psychology , advertising , computer science , demography , business , sociology , artificial intelligence , machine learning , paleontology , population , accounting , neuroscience , biology , embedded system , eye tracking
The purpose of this research was to compare consumers in the United States and India with different demographic backgrounds and to investigate their preferences, perceptions, attitudes, and behavioral intentions toward wearable trackers. An online survey was conducted and a series of independent t ‐tests, Welch's analysis of variance, and Duncan's post hoc test were performed to investigate differences among groups. Simple and multiple linear regression analyses were performed to investigate relationships among variables. The results demonstrated that there were significant differences in country of residence, gender, marital status, and age. Also, there were significant relationships among tracking attributes preferences, perceived usefulness and ease of use, attitudes on using, and the behavioral intention to use wearable trackers. These results can benefit developers and marketers of wearable trackers by increasing their knowledge of the differences among targeted consumer groups. The outcome could be to increase adoption of wearable trackers in the United States and India.