Premium
The Influence of Technological and Symbolic Innovation on New Product Adoption in a Social Context
Author(s) -
Lee Sae Eun,
Yang Heesoon,
Lee Yuri
Publication year - 2013
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1111/fcsr.12048
Subject(s) - smart phone , product (mathematics) , antecedent (behavioral psychology) , context (archaeology) , structural equation modeling , sample (material) , marketing , phone , social influence , product innovation , business , psychology , social psychology , computer science , mathematics , geography , telecommunications , statistics , linguistics , chemistry , geometry , philosophy , archaeology , chromatography
The purpose of this study was to investigate technological and symbolic innovation as antecedent factors that could influence the adoption of a new product, a smart phone. After conducting preliminary in‐depth interviews, the authors developed a survey. Data were collected using an online panel. The sample included young K oreans who were university students and workers in their 20s and 30s with experience in smart phone use. Structural equation modeling showed that perceived technological innovation ( PTI ) and perceived symbolic innovation ( PSI ) both affected perceived social pressures ( PSP ). Also, PSP s and social conspicuousness ( SC ) both affected new product adoption. However, the effect of PSP on adoption was greater than the effect of SC on adoption. Also, the effect of PSI on PSP s was greater than the effect of PTI . This shows that the visible attributes of symbolic innovation are a stronger motivator than the effect of less visible technology (e.g., PTI ).