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Modeling Entrepreneurial Career Intentions among Undergraduates: An Examination of the Moderating Role of Entrepreneurial Knowledge and Skills
Author(s) -
Watchravesringkan Kittichai Tu,
Hodges Nancy Nelson,
Yurchisin Jennifer,
Hegland Jane,
Karpova Elena,
Marcketti Sara,
Yan Ruohnan
Publication year - 2013
Publication title -
family and consumer sciences research journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.372
H-Index - 31
eISSN - 1552-3934
pISSN - 1077-727X
DOI - 10.1111/fcsr.12014
Subject(s) - psychology , structural equation modeling , test (biology) , value (mathematics) , clothing , cognition , social psychology , entrepreneurship , business , history , paleontology , statistics , mathematics , archaeology , machine learning , neuroscience , computer science , biology , finance
The purpose of this study was to empirically develop a comprehensive model of undergraduate students' entrepreneurial career intention that combines both cognitive and behavioral decision‐making processes. Data were collected via a questionnaire completed by textile and apparel undergraduates at four A merican universities ( n = 345). Based on the literature, a model of personal values—attitude—behavioral intention was developed. Structural equation modeling was used to test the hypothesized relationships in the model. Results revealed that self‐actualization as a value significantly influenced attitudes, which, in turn, influenced entrepreneurial career intentions. Both entrepreneurial knowledge and skills moderated the relationship between self‐actualization and entrepreneurial career attitudes. Findings shed light on the influence of personal values and entrepreneurial knowledge and skills on entrepreneurial career choice. Further testing of the model is needed .