Open AccessChallenging Bigger, Faster, Easier, Broader
Author(s) -
Chen Afra,
Kleinman Lisa,
Yury Carry
Publication year - 2020
Publication title -
ethnographic praxis in industry conference proceedings
Language(s) - English
Resource type - Journals
eISSN - 1559-8918
pISSN - 1559-890X
DOI - 10.1111/epic.12001
Subject(s) - session (web analytics) , value (mathematics) , computer science , scale (ratio) , ethnography , process management , knowledge management , data science , business , sociology , world wide web , geography , cartography , machine learning , anthropology
In this session, we consider how ethnographic perspectives illuminate the importance of goals beside or alongside ‘bigger, faster, easier, broader’ and how we re‐orient stakeholders to new goals while still creating business value. We'll discuss shared challenges and strategies for building corporate models of scale that can speak to and learn from alternative goals and metrics.