Premium
Place and Destination Branding: A Review and Conceptual Mapping of the Domain
Author(s) -
Hanna Sonya,
Rowley Jennifer,
Keegan Brendan
Publication year - 2020
Publication title -
european management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.784
H-Index - 32
eISSN - 1740-4762
pISSN - 1740-4754
DOI - 10.1111/emre.12433
Subject(s) - place branding , sociology , field (mathematics) , discipline , corporate branding , identity (music) , politics , conceptual framework , domain (mathematical analysis) , public relations , tourism , political science , marketing , social science , business , brand management , aesthetics , mathematical analysis , philosophy , mathematics , pure mathematics , law
Although there is increasing interest in place and destination branding, the inter‐disciplinary nature of the field poses challenges for the development of a coherent knowledge base. With a view to informing both research and practice, this article presents a systematic review combining place and destination branding, identifying and defining its core themes, and developing a conceptual map of the inter‐play between them. The following key themes are identified: general, brand identity, image and personality, politics, heritage, communication/media, country‐of‐origin, and designscape and infrastructure. The article concludes with an agenda for further research including the need for research on specific themes across a wider range of place entities .