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WILLINGNESS TOUPEE
Author(s) -
McEvoy David M.,
Morgan O. Ashton,
Whitehead John C.
Publication year - 2019
Publication title -
economic inquiry
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.823
H-Index - 72
eISSN - 1465-7295
pISSN - 0095-2583
DOI - 10.1111/ecin.12779
Subject(s) - willingness to pay , economics , willingness to accept , ball (mathematics) , microeconomics , mathematics , mathematical analysis
In this paper we tackle the hairy problem of male pattern baldness. We survey balding men and elicit their willingness to pay to move from their current situation to a more plentiful one. Then we comb‐over the results. What's the average willingness to pay to move from a glistening cue ball to a luscious mane? About $30,000. ( JEL B12)