Premium
The Internet's impact on trademark applications
Author(s) -
Gnang Sena Kimm
Publication year - 2019
Publication title -
economic affairs
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.24
H-Index - 18
eISSN - 1468-0270
pISSN - 0265-0665
DOI - 10.1111/ecaf.12348
Subject(s) - trademark , the internet , promotion (chess) , business , developing country , marketing , economic growth , economics , political science , computer science , world wide web , law , politics
Abstract This article assesses empirically the impact of Internet access on the number of trademark applications submitted by countries' residents. The analysis suggests that promotion of access to the Internet influences positively the submission of trademark applications by residents. Greater access to the Internet exerts a stronger positive effect on trademark submissions in developed countries than in developing ones. This positive effect is enhanced when countries further liberalise their trade regimes.