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Traditional and Online Learning in Executive Education: How Both Will Survive and Thrive
Author(s) -
Stanton Wilbur W.,
Stanton Angela D'Auria
Publication year - 2017
Publication title -
decision sciences journal of innovative education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.52
H-Index - 19
eISSN - 1540-4609
pISSN - 1540-4595
DOI - 10.1111/dsji.12119
Subject(s) - nexus (standard) , public relations , interpersonal communication , corporate education , executive education , face (sociological concept) , best practice , psychology , marketing , knowledge management , business , business model , computer science , management , pedagogy , sociology , political science , adult education , social psychology , social science , electronic business , economics , embedded system
ABSTRACT An important component of corporate training is executive education. A sample of 90 open enrollment executive education programs in the areas of management development and leadership was reviewed to better understand the structure of the offerings. In today's marketplace, the majority of executive education offerings are of the traditional face‐to‐face classroom‐style format. More recently, the impact of rapid technological advancements is becoming more apparent in the executive education market as online learning becomes more prevalent. There is no lack of participants for either traditional or online executive education programs, which has expanded the market. While both types of program offerings are viable, the future of executive education may be a merger of the two whereby traditional programs incorporate online components to reduce students’ time away from the job and capitalize on technology to enhance their interpersonal interactions. There is no doubt that executive education will survive and thrive as its future will be the nexus of traditional and online delivery that combines the key advantages of both approaches using a hybrid model that is beginning to be more widely deployed.