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“Supply Chain—Marketing Shark Tank” Experiential Lab Game in Interdisciplinary Business Education: Qualitative and Quantitative Analyses
Author(s) -
Arora A.,
Saxena Arora A.
Publication year - 2015
Publication title -
decision sciences journal of innovative education
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.52
H-Index - 19
eISSN - 1540-4609
pISSN - 1540-4595
DOI - 10.1111/dsji.12053
Subject(s) - experiential learning , supply chain , marketing , supply chain management , service (business) , business , experiential education , knowledge management , computer science , sociology , pedagogy
ABSTRACT This article provides educators in business schools with a new interdisciplinary experiential lab game called Supply Chain—Marketing (SC‐Mark) Shark Tank game, which can be implemented in both Supply Chain Management (SCM) and Marketing courses. The SC‐Mark experiential lab game is a real‐life business environment simulation that explores complexities in advertising industry service supply chains. One hundred sixty‐one undergraduate students participated in the game at two business schools over two semesters. The effectiveness of the game was measured and analyzed, qualitatively and quantitatively, based on text analysis of the feedback received from participating students. The results revealed five themes that helped student teams understand how advertising companies integrate and improve their service supply chains—buyer‐supplier relationships, supply chain functions and operations, consumer focus and orientation, community focus, and overall risk management.