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Unlocking Unconscious Biases into Impactful Design Work
Author(s) -
Hirica Andreea
Publication year - 2021
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12268
Subject(s) - strategist , unconscious mind , work (physics) , cohesion (chemistry) , psychology , competition (biology) , social psychology , cognitive psychology , marketing , business , engineering , psychoanalysis , mechanical engineering , ecology , chemistry , organic chemistry , biology
Unconscious biases are the most dangerous ones. However, when unlocked, they have a great potential for team synergy, genuine cohesion, bonding, healthy and challenging competition, and, ultimately, impactful work. A head strategist looks at the dangers of hidden biases, how to become aware of them in yourself and others, and how to unleash their power to result in truly great work.