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Barriers and Supports for UX/Design Leaders: from Tactical to Strategic Collaboration
Author(s) -
Frishberg Nancy,
Convertino Gregorio
Publication year - 2020
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12244
Subject(s) - function (biology) , business , process management , marketing , knowledge management , public relations , engineering , computer science , political science , biology , evolutionary biology
The establishment of a UX Research function within the newly recognized Customer Experience organization gave rise to cases of failure and success, and developed a roadmap toward increased feedback from end‐user customers, as well as lessons in risk prevention.