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Brand Design Imperatives for Emerging Global Markets
Author(s) -
Kathman Jerome C.
Publication year - 2020
Publication title -
design management review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12200
Subject(s) - china , fast moving consumer goods , business , emerging markets , commerce , advertising , marketing , political science , finance , law
China, Russia, Brazil, India—the global market for fast‐moving consumer goods has only widened in the past 20 years. But some truths still remain.