z-logo
Premium
Brand Design Imperatives for Emerging Global Markets
Author(s) -
Kathman Jerome C.
Publication year - 2020
Publication title -
design management review
Language(s) - Uncategorized
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12200
Subject(s) - china , fast moving consumer goods , business , emerging markets , commerce , advertising , marketing , political science , finance , law
China, Russia, Brazil, India—the global market for fast‐moving consumer goods has only widened in the past 20 years. But some truths still remain.

This content is not available in your region!

Continue researching here.

Having issues? You can contact us here