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Overcome Barriers to End to End Research with Demonstrated ROI
Author(s) -
Harper Christy
Publication year - 2019
Publication title -
design management review
Language(s) - English
Resource type - Journals
eISSN - 1948-7169
pISSN - 1557-0614
DOI - 10.1111/drev.12189
Subject(s) - return on investment , end user , end to end principle , investment (military) , value (mathematics) , business , computer science , marketing , world wide web , economics , computer security , political science , production (economics) , machine learning , politics , law , macroeconomics
To really sell the value of User Centered Design (UCD) research you must be able to demonstrate the return on investment (ROI) to your company. A strong case study is one of the best ways to educate the organization about the need for end to end research. Strong case studies to sell the value of User Centered Design (UCD) research and get a better return on investment (ROI).